22-Aug-2024

Tikiri(PR) Utkal Alumina International Limited, a subsidiary of Hindalco Industries Limited of Aditya Birla Group, concluded an extensive Diarrhoea Awareness Campaign on 21st August 2024 which was started in the month of July,
aimed at enhancing public health and combating waterborne diseases across 200
villages in Rayagada district. 
The initiative was inaugurated by Mr. SK Mishra, Advisor, Utkal Alumina, Mr. Rabi
Mishra, Unit Head of Utkal Alumina along with Ms. Lopamudra Mishra, Head of CSR.
The event was also attended by Mr. Jagabandu Majhi, Sarpanch of Tikiri, Mr. Jijuri
Majhi, Mr. Gajendra Majhi, Jayadan Naik, representative MLAs, with the active
participation of approximately 300 community members.
In a concerted effort to address the critical issue of diarrhoea, the campaign featured
a series of impactful activities. CSR team of Utkal Alumina and local residents came
together for a thorough cleaning drive to ensure hygienic conditions in public spaces.
To prevent contamination, bleaching powder was spread across high-risk areas, and
educational awareness posters were installed at various locations throughout the
villages to inform residents about effective hygiene practices and the prevention of
diarrhoea. Additionally, important health messages were disseminated via
loudspeaker announcements, and engaging street plays were performed to convey
crucial information in an accessible and entertaining format.
Mr. Rabi Mishra expressed his commitment to community health during the
inauguration, stating, “Today’s initiative underscores our dedication to the well-being
of the communities we serve. Diarrhoea poses a serious health threat, particularly in
rural areas, and through this multifaceted campaign, we aim to educate, protect, and
support the residents of our surrounding villages.”
Mr. SK Mishra further emphasized the long-term goals of the campaign, noting, “Our
objective extends beyond immediate relief; we are focused on creating sustainable
health improvements. By addressing both urgent needs and promoting lasting
hygiene practices, we aspire to make a significant and enduring impact on
community health.”
Utkal Alumina is deeply committed to enhancing the quality of life in the communities
it serves. Through its extensive CSR initiatives, it prioritizes health as a core focus
area, with a range of projects designed to address pressing health issues and
improve overall well-being.